01
Onboarding
Show recovery as part of the first member journey, not only after months of training.
higher starting value
Gym & performance
Give members a reason not to switch to the competition.
With EVR Cosmed, recovery becomes a visible premium membership component: easy to understand, clearly positioned and plannable in everyday operations.
A B2B concept connects the experience, the team flow and one clear next step to book.
Business value
More membership value without more training floor.
A dedicated recovery moment changes how members perceive the gym. It complements training, creates conversations and opens a clear premium tier.
From training to retention
Recovery must appear in the training day, not disappear somewhere behind the equipment floor.
We plan the visible entry point, the coach hand-off and the pass logic around the moments when members are actually open to an upgrade.
02
Training moment
Coach or reception recommends the right session after exertion or before an event.
more use
03
Upgrade
A clear premium tier or recovery pass connects experience, comfort and the monthly contribution.
higher ARPU
Revenue logic
Recovery as recurring membership value.
Illustrative models show how a visible upgrade can become a recurring revenue stream and a stronger reason to stay.
Example offer
Premium tier
Recovery access as a clear benefit of a higher membership tier.
+€20–45 / month
Example offer
Recovery pass
Bookable monthly or multi-session passes for existing members.
€49–99 / month
Example offer
Guided intro
A supported first session that makes use safe and easy to understand.
€20–40 per intro
These values are illustrative offer examples only. The final price logic depends on location, audience, cost base and operating model.
Recurring revenue
The best recovery journey fits the training routine.
After training, before an event or as a weekly moment: a clear occasion turns technology into a habit and habit into retention.
01
Onboarding
Show recovery as part of the first member journey.
higher starting value
02
Routine
Integrate fixed recovery slots and passes into the weekly plan.
more use
03
Upgrade
Explain the premium tier through outcome, experience and comfort.
higher ARPU
How the offer feels in daily operation
Guest journey
Introduction
Coach and member start with a clear, guided recovery moment.
Guest journey
Return
A calm reclining application extends the journey beyond the training moment.
How does recovery become a genuine membership advantage?
We plan product mix, placement, team story and pass logic around the everyday life of your members.